The world’s largest hotel group – Marriott International has recently selected Venezia Beach – Luxury Residences & Resort to operate a high-end segment under the Sheraton Binh Chau Resort & Spa brand.
This is considered the first step of the “giant” in the world hotel business in bringing a branded real estate model to participate in the most beautiful coastal road in the South Central Coast. Set.
1. Persuasion of class and ability
Hung Vuong Developer – the developer of the resort resort Venezia Beach has been rigorously assessed for its financial ability, operating capacity, and at the same time, the Venezia Beach project is also censored for the standards of a real estate model. Branded Residences is truly based on strict criteria around the world.
Venezia Beach resort has convinced this world’s leading hotel group with its “diamond” position on the Ho Tram – Binh Chau sea route (Binh Thuan), selected by CNNGo (USA) as one of The most beautiful beaches in the world. Hotel brands with 5-star and 6-star quality only cooperate with projects with the most beautiful locations in each area, considered as the focal point of a resort or the downtown area.
2. The power of the “giant” and the turning point of Ho Tram – Binh Chau
Marriott International hotel group currently holds 31% of the global branded real estate market, this is the “giant” of the worldwide hotel business, holding 30 brands and 7,000 The project is present in 131 countries and territories.
The 5-star hotel block of the Venezia Beach resort is operated under the Sheraton Binh Chau Resort & Spa brand. The Sheraton brand is known as a brand with a history of 84 years and has “rained” throughout the North American market under the ownership of Starwood Corporation. In 2015, the Sheraton brand officially belonged to the giant Marriott International in the acquisition of Starwood for $ 12.2 billion. This deal brings together Marriott’s illustrious brands including: Ritz-Carlton, Renaissance and JW Marriott and well-known Starwood brands such as Westin, W and Sheraton. All have created the largest hotel chain in the world.